Online Reputation Management

Zilo Reputation EngineTurn Every Happy Patient Into Your Next New Patient.

Zilo Reputation Engine automates review collection, monitors your online presence across your connected platforms, and builds a referral engine that brings new patients to your door — completely on autopilot.

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18–28%
More booked appointments with active reputation management
Industry data, not Zilo resultsBirdeye 2023, validated for India by RedSeer
22%
Drop in bookings after a single recent negative review
Industry data, not Zilo resultsPraxis, 2024
23 → 280+
Google reviews: the average Indian clinic vs. the top decile
Industry data, not Zilo resultsPraxis, 2024

The challenge

89% of patients choose their doctor based on online reviews. Most clinics have almost none.

Happy patients don't naturally write reviews — they mean to, but life gets in the way. Unhappy ones find the time immediately. Without a system to collect reviews automatically, your online reputation is held hostage by the angriest 3% of patients.

Only 3% of satisfied patients leave a review without being asked — vs. 85% of dissatisfied ones

A single 1-star review can cost a clinic up to 22% of prospective patient bookings

Most clinics don't know what's being said about them online until a complaint has already gone viral

Features

Everything you need to succeed

Built specifically for Indian healthcare providers — every feature designed around how clinics and hospitals actually work.

Automated Review Collection

The right ask, at the right moment, on the right channel. Reviews flow in without any manual work.

  • WhatsApp, SMS, and Email review requests post-visit
  • Send timing you set per event, honouring quiet hours and the 90-day dedupe window
  • Direct review links for Google and Facebook
  • One-tap review flow designed specifically for mobile patients
  • Sends from your own clinic's WhatsApp/SMS number — never a shared Zilo sender

360° Reputation Monitoring

Know what every patient says about you, everywhere, the moment they say it.

  • Real-time alerts for new reviews across your connected platforms
  • Sentiment analysis: track trends in patient perception over time
  • Nearby competitor rating and review-volume benchmarking
  • Weekly reputation digest — the Score needs 5+ reviews to appear
  • Per-doctor reputation tracking, not just a single clinic-wide score

Smart Referral Engine

Your happiest patients are your best marketing channel. Make it effortless for them to share.

  • Patient referral tracking — see exactly who refers whom
  • Automated personalised thank-you messages to active referrers
  • NPS/CSAT survey funnel open to every patient — never gated behind a review ask
  • Referral performance analytics and net new revenue attribution

Multi-Location Command Centre

Manage the reputation of every clinic location from a single dashboard.

  • Unified reputation score across all locations
  • Location-specific review and rating analytics
  • Response templates by scenario and language, shared across your organisation
  • Team access controls with role-based permissions

Getting started

Up and running in three steps

1

Connect your patient journey

Link your appointment system or upload a patient contact list. We handle everything from here.

2

Reviews arrive automatically

Post-visit messages go out at the optimal time. Happy patients leave reviews. Your star rating climbs.

3

Monitor, respond, and grow

Track your reputation score, respond to reviews, and watch referrals multiply — from one dashboard.

35% CAGR
Growth of India's online reputation-management market
a $280M market as of 2024
Industry data, not Zilo resultsInc42, 2024
18–28%
More booked appointments
for clinics with active reputation management
Industry data, not Zilo resultsBirdeye 2023, validated for India by RedSeer
22%
Of prospective bookings
lost to a single recent negative review
Industry data, not Zilo resultsPraxis, 2024

Who it's for

Built for practices like yours

Local clinics

Dominate your area's search results

Volume of recent reviews is the #1 factor in local Google search ranking. More reviews = more visibility = more patients finding you first.

Multi-location groups

Protect and grow a brand across locations

A single bad experience at one branch can damage your entire brand. Monitor everything centrally, respond fast, and maintain consistency across the group.

Specialty clinics

Be the obvious choice in your specialty

In specialties where patients research extensively — dentistry, dermatology, psychiatry, fertility — reputation is everything. Be the clinic they find first and trust most.

Pricing

Simple, transparent pricing

14-day free trial on every plan. No credit card required. No lock-in.

Starter

Get your reputation management started

₹1,740/mo
  • Review monitoring
  • Response templates
  • Basic reports
  • 2 platforms
Most popular

Pro

Proactive reputation management for clinics

₹3,540/mo
  • Auto-response
  • Referral tracking
  • 5+ platforms
  • Analytics
  • SMS campaigns

Agency

For groups managing reputation across locations

Custom pricing

Sales-led — talk to us for a quote

  • Unlimited locations
  • White-label
  • Custom reports
  • API access
  • Priority support

FAQ

Common questions answered

Won't review requests annoy my patients?

Requests go out at a delay you configure per event (typically 24–48h post-visit), respecting quiet hours, with a warm, personalised message — 'How was your visit with Dr. Sharma today?' The same patient is never asked twice for the same visit within 90 days. Patients genuinely appreciate the chance to share feedback when asked thoughtfully.

What happens when we receive a negative review?

You're alerted immediately, and the dashboard surfaces suggested response templates personalised to the complaint type. For Google and Facebook, you can post your reply directly from the Zilo dashboard. For Practo and JustDial — which have no reply API of their own — the Zilo Companion browser extension drafts a reply for you right on the platform's own page; you stay logged in there and send it yourself, so nothing is ever posted on your behalf.

Which review platforms do you support?

Google Business Profile and Facebook are fully automated end-to-end — requests, real-time alerts, and in-dashboard replies. Practo and JustDial reviews are synced in via the Zilo Companion browser extension (or bulk CSV import), since neither platform offers a review API of its own; replies there use the same Companion, drafted by Zilo and sent by you. If a platform important to your practice isn't listed, let us know.

What if I have multiple clinic branches?

Multi-location management is a core feature, not an add-on. Each location gets its own review campaigns, monitoring, and reporting, while you maintain a consolidated view across the entire group.

Can our HIS or EMR push events into Zilo automatically?

Yes — POST /api/v1/events accepts a business event (appointment completed, visit completed, discharge, invoice paid) in one call, authenticated with your API key; Zilo's rules engine handles timing, consent, and channel selection from there. Full reference: docs/api/v1.md. If your vendor won't build the integration, a CSV export works too — see our Works with your HIS page for what's shipped today.

Can I show my reviews on my own website?

Yes — an embeddable review widget renders your latest reviews on any page you control, no engineering work required on your side.

Do you support outbound webhooks for our own systems?

Enterprise plans can subscribe to outbound webhooks for review and reply events from the Integrations Hub in your dashboard. A self-serve, key-authed webhook management API is planned but not yet shipped — subscriptions are dashboard-managed today.

How do I request deletion of a patient's data?

Patients — or your clinic on their behalf — can request erasure through our DPDP erasure endpoint, which removes their personal data from Zilo's systems within the statutory window.

Ready to transform your practice?

Join 1,200+ healthcare providers across India already using Zilo Care. Start your free trial today — no credit card, no commitment.

14-day free trial · No credit card required · Cancel anytime